This short article explores how the media landscape has changed over the past few years.
In the online media landscape, what we see online is mostly chosen by algorithms which are shaped by our online behaviours. Each social media platform utilizes its own programmed system to reveal new material and recommend product that will appeal to the user. The types of media content examples that will be revealed to a user is created to keep people engaged. The algorithms are designed to keep people stimulated by recommending and promoting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be helpful, it can restrain the areas of media that individuals are subjected to, developing more partition and prejudice amongst users around social issues. Those who are involved in media creation, such as the founder of the fund that has stakes in Sky, for instance, would read more acknowledge the effect of social media channels in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user generated content in the media landscape.
In the present day, online platforms have made it substantially simpler for everybody to develop and share content. Formerly, creating content for a wide audience involved connectivity to a series of essential resources and financing. Currently, with using smartphones and common digital innovations, digital media content examples like short form videos, website articles and podcasts can be quickly created with just a couple of standard devices, in addition to reaching a large audience, really rapidly. This has opened the door for more diverse voices, especially those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking sites, indicating that social media has developed a place for underrepresented neighborhoods to share their narratives.
The increase of internet content has totally changed what is indicated by the term mass media. Before, mass media followed a hierarchical design, using a top-down media design. Generally, a small group of experts, such as newspaper writers or journalists, who would develop content for large audiences who primarily just consumed it. However, nowadays, with the aid of the web, the face of media has seen substantial change, making the usage and accessibility of media far more accessible and interactive. With access to popular social media platforms, new media examples are showing that people can create and share their own content, just as quickly as they can consume it. Social media has allowed anybody to contribute to public discussions, rather than simply the major media firms and so as a result, mass media is no longer managed by a couple of big voices. Rather, it is spread throughout countless user narratives around the world.